Skretting media campaign

In 2018, Skretting provided me with their sustainability report and a briefing to produce a slow-drip media campaign, based on the report content.  This would provide them with a huge swag of prepared content for the coming quarter.

I started by producing a 20 week strategy outline, which would lead their digital community through each part of the report. My outputs were a digital ready campaign, complete with blog articles distilled from the report, graphics pre-formatted to suit LinkedIn and Twitter, and prepared posts/tweets (complete with tags, hashtags and external/internal links).