SwimEye product guide
One of my largest projects with SwimEye, was the creation of an 8-part, 5000 word technical product guide. It was evident that we verbally taught our customers and partners many small lessons during the purchasing process, however without any reference document. Documenting this has become an excellent new marketing tool and it has converted a large bank of company knowledge into usable reference material.
The project included the production of new video, image and graphic content, not previously utilised by the company. Strategically, this is aimed at dramatically increasing the credibility and authenticity of the marketing. The project continues with additional chapters and new media in production, which will reduce the word count and improve customer interaction.