My first project with SwimEye, was to help transform an out-dated website, into a responsive and interactive new platform. With external support from a local webmaster, I began learning the ins and outs of WordPress. We started by clarifying the product offerings and simplifying the corporate branding. We also introduced video content, real product images, real project examples and a complete SEO strategy. One of our main goals was to dramatically raise the credibility and authenticity of the business, in the eyes of new customers.