X2 Labs start-up incubator

When I first moved to Norway, I was keen to explore the world of entrepreneurship (following my MBA) and reconnect with creative side. To be selected to join the start-up program with X2 Labs was absolutely brilliant.  A group of 30 participants was split off into teams of 4 and given 4 weeks to develop an idea to take a start-up to market. 

Although unsuccessful at the end of 4 weeks, my team explored the idea of digital networking.  Within my team setting, this was a fantastic opportunity to hone my verbal and graphic presentation skills, to reignite my passion for graphic design and to understand the start-up runway to success.  

This was the starting point for my career shift into business development and strategy, and communications.